The concept of HICKIES grew from a college student’s idea to a pioneer product. Gaston, the founder of HICKIES, disliked the bow and knot of traditional shoelaces and realized that he was not alone there; laces are every parent’s nightmare and every athlete’s hassle. The answer was HICKIES! Gaston and Mariquel (Co- Founder) got married in 2011 and decided to take a leap of faith and move from Argentina to New York to start their own company. They launched HICKIES with a Kickstarter campaign and raised 6 times the original goal, commanding attention from both press and retailers. HICKIES is the first elastic lacing system brand and has changed the way people wear sneakers forever. The founders aim to inspire new perceptions, creativity, and keep transforming reality with simple and fun solutions like HICKIES.